Posts Tagged 'infusionsoft'

How to Create Your Infusionsoft ID (and fix ID problems)

How to Create Your Infusionsoft ID (and fix ID problems)

The new Infusionsoft ID is a great step forward for all of us who use Infusionsoft.  But, it can be a bit confusing to figure out how to create your ID and what to do if you get stuck in the process.  So, I created this short video to walk you through the steps.  Also, if you’re an Infusionsoft administrator, there are some steps at the end of the video for taking care of the switch over for your users ...

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Track Your Leadsources Across Opportunity Stages In Infusionsoft

Track Your Leadsources Across Opportunity Stages In Infusionsoft

Tracking your expenses and return on those expenses in your business should be at the top of your priority list.  I’ve blogged about Lead Source tracking in Infusionsoft on multiple occasions.  But, I’ve had a few clients over the last year or so that need to see the data a bit differently.  When you have a long sales cycle, it’s important to measure other factors in the meantime to see if you’re ...

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Business Lessons From a Balinese Taxi Driver

Business Lessons From a Balinese Taxi Driver

Our deepest moments of learning often come in the most unexpected ways.  This last week I learned powerful marketing lessons from a taxi driver in Bali that are etched in my memory forever.  The best part is that he wasn’t “teaching” and he never mentioned anything about “marketing”.

Since my young teenage years, I’ve wanted to surf the hollow, fast Indonesian waves I often admired in surf magazines.  I longingly read the articles and stared at the pictures of fortunate souls ...

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Juxtapositioning

Juxtapositioning

Powerful positioning can do more for your marketing than just about anything else. Yet, most people neglect this aspect of their marketing plan all together. Usually, because it is misunderstood.

First, take a moment to watch this amazing ad. Then, we’ll discuss what’s going on behind the scenes and why it’s so powerful.

  1. Curiosity/Suspense/Entertainment: First, the ad creates an element of suspense. You want to watch in order to find out what happens. ...
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Infusionsoft Lead Source Tracking: UPDATED

Infusionsoft Lead Source Tracking: UPDATED
UPDATE: This post is updated as of 20 Aug 2012. The updates are as follows:
  • Works on new forms (Campaign Builder) AND Classic Web forms
  • Reduced need for extra custom fields
  • Enforces better lead source naming conventions
  • Dynamically accepts the lead source category for new forms
  • No longer requires url.jquery.js plugin and no longer conflicts with Prototype

I’ll be doing a webinar soon to explain the changes and teach how to use this script properly.

Disclaimer: This is not an official ...

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11 Things You Should Know About The Infusionsoft Campaign Builder

11 Things You Should Know About The Infusionsoft Campaign Builder

The new Infusionsoft campaign builder is different.  It makes you think about your campaigns in new ways.  For existing Infusionsoft users, it may seem a bit counter-intuitive in some areas.  I’ve played with this things for many hours, working on it with many different clients, building drastically different types of campaigns.  And the more I play with it the more I see it’s genius.  It really is revolutionary.  I think you’ll love it too once you get the hang of ...

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Finally, Infusionsoft Campaign Builder Reporting!

Finally, Infusionsoft Campaign Builder Reporting!

Infusionsoft has released some new reporting for the Campaign Builder.  Yes, this first version is fairly basic, but it’s super important.

I was at Infusionsoft a few weeks meeting with the Product Management team giving feedback on the lead source tracking features they’re building as well as the functionality of the new campaign builder (this part of their normal process of getting feedback from users to ensure they’re building the right features).  They showed me some of their current ideas for ...

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Seriously Hot Stuff at Infusioncon Day 1

Seriously Hot Stuff at Infusioncon Day 1

Ok, there’s some really cool stuff going on in the Infusionsoft community (I mean seriously cool stuff).

So, if you’re not here, I want to give you the goods on what’s going on at Infusioncon.

And, if you are here, you’ve probably missed a bunch of this.

At the bottom of this post I’m revealing my “Infusioncon ONLY special offer”, so be sure to get down on it.

Meanwhile, here are some things you just gotta check out:

Two of the hottest things I’ve seen ...

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The Con

The Con

What’s “The Con” you might ask?

Well, it has nothing to do with a con-man or deception of any kind.

I’m referring to InfusionCon. To me, it is “the” con. “The” conference that every small business owner should be at – every single year.

InfusionCon is becoming a mecca of the brightest small business marketing minds of the world. This year there will be over 1500 attendees. The event is completely sold out. In fact, it’s oversold by quite a bit. We’re going ...

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What is the Value of a Lead?

Note: This post was archived from the Infusionsoft Blog. More details here.

While researching data for our weekly webinar, I dug up some interesting data about Infusionsoft customers and how much value they receive from marketing automation software.

As it turns out, the customers that use Infusionsoft for their e-commerce transactions have processed $782,374,314 in transactions this year so far.  Those same customers have also had 19,525,449 web form ...

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