In 2007 I left the “corporate” world to go out on my own. Instead, I ended up at Infusionsoft as the Internet Marketing Manager. It was one of the smartest moves I’ve ever made (or luckiest). Infusionsoft has a clear goal to revolutionize the way small businesses grow (something near and dear to my heart), they charge hard, they’re growing fast, and tackling big problems. Tons of work = tons of fun.
As the Director/VP of Marketing, I had the privilege of working with some of the brightest minds in small business marketing. My team was awesome. I learned something new every day. That’s what kept it fun & exciting.
During my time at Infusionsoft, we grew our lead generation from 300 leads per month to 25,000 leads per month. I attribute that to a lot of study, learning from experienced customers, a lot of testing, and the power of leveraging technology (particularly Infusionsoft) to track everything.
More than anything, I love speaking to and working with small business owners. Their ability to profoundly impact their local communities is astounding. Entrepreneurs, I salute you.